by The Death of Pop

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  • Buy Flexizine (7" flexidisc record and 20 page zine)

(free) 02:54


Following on from how much we enjoyed putting out the recent Fear of Men release, we have decided to make the flexizine (a 7” flexidisc record accompanied by a 20 page zine) a quarterly fixture. With no further ado, it gives us great pleasure to introduce issue 2. The new EP from Bournemouth based 5 piece The Death of Pop.

Made up of three brothers and two cousins, The Death of Pop produce the sort of well-polished sound you’d expect from a tight knit family unit. We have long admired their jangley shoegaze from afar, but it was only when they sent us a lovely cassette demo did we finally make acquaintance. Opening track ‘Whenever’ picks up where excellent previous single ‘Sun in my Eyes’ left off. Dueling guitars, blissful summery melodies and a magic carpet ride of fuzz and distortion.

The EP’s further four tracks are testament to The Death of Pop’s ability to consistently craft jangle pop masterpieces that engulf you in a glowing warmth, which is basically the mark of any good shoegaze band. If it doesn’t feel like turning them up really loud would defrost a bag of peas from 50 yards, they’re probably not doing it right.

As previously mentioned, the EP is set to be released on a lovely blue transparent 7” flexidisc accompanied by a 20 page magazine. The flexidisc will feature the sub-6-minute drones of track 2 Mirage and a download code for the full EP will be included with the magazine. We have elected to release music in this format as we were getting a bit frustrated with the standard 7” release and realised we could be giving you a bit more for your money.

The release is ltd to 250 copies and set to be released on the 28th July. You can pre-order your copy from our shop right now.


released July 28, 2014



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Art Is Hard Records UK

Small independent record label run by two friends, one of us works in an office and the other doesn't. The label was started by two friends influenced by the attitude and ethics of labels such as Factory, Wichita, Anticon and Dischord.


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